Aimee Smale: The Reality of Running a £22.5M Fashion Brand
Olivia's House
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54m
This week on Olivia’s House, Olivia is joined by Odd Muse founder Aimee Smale for an honest conversation about building one of the UK’s biggest fashion brands from scratch.
Aimee opens up about turning £12,000 savings into a £22.5 million business, going viral overnight, navigating burnout, opening a huge New York store during the tariff crisis and why successful women still make people uncomfortable.
They also dive into relationships when the woman earns more, women tearing down women online, paying off her parents’ mortgage and the reality behind running a self-funded fashion empire.
This is one of the most honest conversations we’ve had about ambition, pressure and what success really looks like behind the scenes.
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